Search Engine Optimization used to be really simple. A few strategically placed keywords (repeated again and again), and hey presto! You were number one on AltaVista, Hotbot, Excite, Lycos or some other search engine.

With the rise and dominance of Google, the growth of search engine optimization as a mainstream web marketing activity, and then the market consolidation by Yahoo! and new entry by Live.com, and the advent of Pay Per Click (PPC) advertising, Search Engine Marketing has become complex.

To succeed in a competitive environment, modern webmasters must balance:

• A deep understanding of their target market and search engine behavior
• Topical, relevant content that can be easily found by the search engine robots
• Website design and copy

On top of all of that, they need to be able to analyze their web traffic to ensure they are attracting the right kind of visitors.

To do that all in-house, you need a dedicated, and well-funded team. If that doesn’t sound like you, Zeno Blue eMarketing can be your search marketing partner. We will happily work with your own internal resources or third party web designers without stepping on toes. We also have a network of designers, developers, and copywriters usability experts we can bring together to work on your project as required.