Entries Tagged as 'Glossary'
eMarketing Glossary - General Terms
Ad/Banner Management Software – Software or a web-based service that send ad images to the users computer and carefully tracks the number of impressions and clicks.
Banner – A graphical online ad sized at 468×60 pixels. A wide variety of standard sizes exist for graphical ads each with different names, but banner could be used [...]
Categories: Glossary
eMarketing Glossary - Acronyms
CPA / Cost Per Action – Same as CPL/PPL – Advertiser only pays when a desired action is achieved (sometimes called cost per acquisition).
CPC / Cost Per Click – Same as PPC – Advertiser only pays when their ad is clicked upon, giving them a site visitor.
CPL / Cost Per Lead – Same as CPA [...]
Categories: Glossary
