FAQs

Glossary

Internet Marketing Frequently Asked Questions

What is Internet Marketing?

Internet marketing is the use of strategies or tactics for branding, marketing, advertising, and promoting products and services on the internet. Methods for Internet marketing include search engine optimization, pay per click advertising, email marketing, banner advertising and online public relations.

Why Do I Need Internet Marketing When I Already Have An Offline Campaign That Works?

The Internet has opened up a new world for finding customers. Everyone and every company is going online. Chances are your competition is already there. Not having an online presence can result in a loss of market share and revenue. Zeno Blue eMarketing can create effective Internet marketing strategies that will complement your existing offline campaigns.

What Internet Marketing Services Does Zeno Blue eMarketing Offer?

Zeno Blue eMarketing offers search engine optimization, link building, pay per click management, social media marketing, and website development.

What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic") search results.

Why Do I Need Search Engine Optimization?

Search Engine Optimization is the process of optimizing a website to maximize it's visibility and exposure in the search engines. If done correctly, optimizing your website for the search engines will push your site above your competition's websites in the search engine results.

How Can My Site Appear in the Top Pages of Google?

Google decides what websites to place in the top pages of their search results. The most relevant websites for each keyword (phrase) are what Google places on the top of it's search engine results. There are three things that must be present in order for your website to attain high search engine rankings.

   (1) Proper keyword selection

   (2) Well-written and optimized content

   (3) a number of quality links pointing to your website.

What is Pay Per Click (PPC)?

Advertisements located at the top and right side on the major search engines. Pay Per Click advertising requires you to pay a fee each time someone clicks on your advertisement.

Why Do I Need Pay Per Click Advertising?

Pay Per Click is the quickest way for getting visitors to your website. The advertisements immediately show up on the search engine’s results page. A well written Pay Per Click advertisement delivers your potential customer to a landing page related to their specific search.

What is Link Popularity?

Link popularity is the measurement of the number of links pointing to your website from other popular websites. Links from authority websites add more weight and credibility to your website, which aids in obtaining a high search engine ranking.

Why Is Link Popularity Important?

Link popularity is important for three main reasons. First, studies have shown that people surf from one website to another by clicking links on every page they visit. Strategically-placed links to your website immediately increases the chances of people visiting your site.

Second, your page will rank higher in the major search engines as your websites link popularity increases. Your website becomes more visible, leading to an increase in the number of visitors, which could lead to more sales.

Lastly, high inbound link popularity enables search engine spiders to find your website more easily and more frequently.

I Can Manage My Internet Marketing Campaigns Myself and Save Money

Internet marketing concepts appear to be simple and straight forward. The reality, it is difficult work, and requires a vast amount of knowledge regarding what works and what does not work . Internet marketing is changing daily, and requires continuous education to stay current.

In the world of internet marketing, mistakes will always happen. A simple mistake made optimizing a website can take months to find and correct. These valuable months lost could result in a loss in revenue and market share. Hiring Zeno Blue eMarketing will minimize costly mistakes and bring you the results you need.

How Long Will It Take Before I See the Results of Your Online Campaign?

Pay Per Click advertising campaigns give you immediate results. Search Engine Optimization results can take between 3 to 12 months, depending upon the competition for the keyword (phrases.)