Internet Marketing Glossary

A |  B |  C |  D |  E |  F |  G |  H |  I |  J |  K |  L |  M |  N |  O |  P |  Q |  R |  S |  T |  U |  V |  W |  X |  Y |  Z

--A--

Software or a web-based service that send ad images to the users computer and carefully tracks the number of impressions and clicks.

Microsoft adCenter (formerly MSN adCenter), is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements.

Google's flagship advertising product. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines.

--B--

A graphical online ad sized at 468x60 pixels. A wide variety of standard sizes exist for graphical ads each with different names, but banner could be used as a synonym for other graphical ad units.

A small transparent 1x1 pixel image that is show to web users to track their progress or actions in an ad campaign or other web site activity.

A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

--C--

An action taken after viewing an online ad, usually leading to a view of the advertisers web site, or some other desired landing page.                                                 

Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or micro sites, white papers, webcasts/webinars, podcasts, video portals or series, in-person road shows, roundtables, interactive online, email, events.

In marketing, a conversion occurs when a prospective customer takes the marketer's intended action. If the prospect has visited a marketer's web site, the conversion action might be making an online purchase, or submitting a form to request additional information. The conversion rate is the percentage of visitors who take the conversion action.

A small file stored by a web site on a users computer to track their usage of the web site and customize the site experience based on user tendencies. Cookies allow sites like Amazon to recommend new books by your favorite author.

--D--

--E--

--F--

A social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region.

An image and video hosting website, web services suite, and online community platform. In addition to being a popular website for users to share personal photographs, the service is widely used by bloggers as a photo repository. As of June 2009, it claims to host more than 3.6 billion images, up from 3 billion in November 2008.

An Internet forum, or message board, is an online discussion site. It is the modern equivalent of a traditional bulletin board.

--G--

--H--

A website that offers commercial-supported streaming video of TV shows and movies from NBC, Fox, ABC and many other networks and studios.

--I--

Also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

A single potential view of an ad. This is not the same as actual views, because an ad may be out of view or not seen by a reader or web user.

--J--

--K--

--L--

The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

A measure of the quantity and quality of other websites that link to a specific site. Link popularity plays an important role in the visibility of a website. Some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.

A business-oriented social networking site mainly used for professional networking. As of July 2009 it had more than 43 million registered users, spanning 170 industries.

--M--

The care and work put into a building to keep it in operation and productive use; the general repair and upkeep of a building. If maintenance is deferred, the building will suffer a loss in value.

An evolving branch of information retrieval services that is centered around the convergence of mobile platforms and mobile handsets or other mobile devices.

--N--

--O--

A form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being adverts. In contrast, non-organic search results may include pay per click advertising. The phrase was coined writer John Kilroy in an article written in 2006.

--P--

An Internet advertising model, in which advertisers pay only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

--Q--

--R--

Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries.

"Really Simple Syndication" but sometimes "Rich Site Summary" is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format

--S--

A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

The process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

Electronic records of user actions on your web site. Depending on the type and setup of your web server they may provide a very comprehensive view of user activity including page views, referring sites, errors and other valuable information.

Online content created by people using accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).

Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!. Yahoo began offering this service after acquiring Overture Services, Inc.

--T--

The ability of online advertising to measure every step of the advertising process from impression to click to action to advertiser revenue. Tracking is done with server logs, ad management software, and other software packages.

A free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

--U--

A view of your web site by a unique person. Multiple visits in that time period, by the same person, count as a single unique user. You can get this number from your server logs.

--V--

--W--

Refers to the second generation of web development and web design that facilitates information sharing and collaboration on the World Wide Web. The advent of Web 2.0 led to the development and evolution of web-based communities, hosted services, and web applications.

The software that runs on the server (computer) to display your web site. Also the name of the physical server(s) that hosts your web site (using the web server software).

A collection of related web pages, images, videos or other digital assets that are addressed with a common domain name. A web site is hosted on at least one web server, accessible via the Internet or a private local area network.

A website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simplified markup language or a WYSIWYG text editor, within the browser. Wikis are often used to create collaborative websites, to power community websites, and for note taking. Wikis are used in business to provide intranet and knowledge management systems.

--X--

--Y--

A video sharing website on which users can upload and share videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc., and is now operated as a subsidiary of Google.

--Z--